From the Field to Fashion Mogul: Reece Wabara's Extraordinary Journey - How 'Maniere De Voir' Became a $150 Million Empire!
Case study ·
In the world of fashion, there are stories of remarkable individuals who have carved a path for themselves, defying expectations and achieving extraordinary success.
In the world of fashion, there are stories of remarkable individuals who have carved a path for themselves, defying expectations and achieving extraordinary success. One such individual is Reece Wabara, a former England youth international and Manchester City footballer, who transitioned from the field to become a fashion mogul. With his clothing brand, Maniere De Voir, Wabara has built a fashion empire worth millions. Let's explore his extraordinary journey and the success of Maniere De Voir.
Reece Wabara: From Football Field to Fashion Mogul
Reece Wabara's journey began on the football field, where he showcased his talent as a right-back for England's U20 team and Manchester City. However, feeling unfulfilled by his football career, Wabara decided to pursue a different path. Inspired by a conversation with his friend Lewis Morgan, co-founder of the renowned leisurewear brand Gymshark, Wabara saw an opportunity to enter the world of fashion.
In 2013, Wabara took a leap of faith and invested £15,000 to establish his own clothing line, Maniere De Voir. He recognized that his sporting connections, including influential figures like Anthony Joshua and Raheem Sterling, could help him promote his brand. This strategic partnership, combined with Wabara's unique fashion sense, propelled Maniere De Voir to success.
Over the years, Maniere De Voir has flourished, with its annual turnover reaching a staggering £34.7 million. The brand has attracted a loyal following, including sports stars and celebrities like Little Mix singer Jesy Nelson. Wabara's ability to tap into the growing demand for contemporary streetwear and his keen eye for fashion has been instrumental in the brand's rapid growth.
Overview of Maniere De Voir
Maniere De Voir offers a range of trendy streetwear clothing characterized by sleek urban style and a touch of sports luxe. The brand's collections include tracksuits, T-shirts, hoodies, and more, combining comfort and style. One of the strategies that set Maniere De Voir apart is its focus on using premium materials and high-quality detailing, ensuring customers receive value for their money.
The success of Maniere De Voir can also be attributed to its online retail model. By selling exclusively through its website, the brand has full control over its marketing and customer experience. As a result, they may personalize their consumers' buying experiences and keep in touch with them directly.
In a testament to their growth and ambition, Maniere De Voir is set to open its first flagship store on London's iconic Oxford Street. This move will further establish the brand's presence and solidify its position in the fashion industry.
Reece Wabara's journey from the football field to becoming a fashion mogul exemplifies the possibilities that arise when individuals combine their passion and entrepreneurial spirit. His success with Maniere De Voir serves as an inspiration for aspiring entrepreneurs, reminding them that with dedication and innovation, remarkable achievements are within reach.
Reece Wabara's Football Career

Early Years in Football
Former professional footballer Reece Wabara had a promising career in the sport before making a bold decision to transition into the world of fashion. He began his football journey at Manchester City, where he was scouted at the age of 16. Wabara represented England in the 2011 Under 20 World Cup and had high hopes for a successful career in the sport. However, after several loan spells at various clubs, his football career didn't progress as he had envisioned.
Transitioning into Entrepreneurship
In 2017, Wabara decided to hang up his boots and pursue a different path. With a passion for fashion and a desire to explore his creative side, he launched his own clothing line called Maniere De Voir. Inspired by a conversation with his friend Lewis Morgan, co-founder of the successful brand Gym Shark, Wabara invested £15,000 into his fashion label.
Wabara's transition from footballer to fashion mogul was a gradual one. As his football career reached a plateau, he realized that his business was thriving and required his full attention. He made the difficult decision to choose between the two and decided to focus on building his fashion empire.
Today, Maniere De Voir has achieved remarkable success, with a turnover of £34.7 million per year. The brand specializes in sleek urban and sports luxe stylings, catering to both men and women. Wabara's keen eye for fashion and understanding of customer preferences played a crucial role in the brand's growth.
Wabara's determination and hard work have paid off, as his fashion label continues to be recognized and admired by fashion enthusiasts and sports stars alike. The success of Maniere De Voir has allowed Wabara to build a personal fortune, with a net worth estimated at £26 million. His journey from the football field to fashion mogul serves as an inspiration for those looking to pursue their passions and make a mark in the industry.
Overall, Reece Wabara's extraordinary journey showcases the power of determination, adaptability, and the courage to follow one's dreams. His story serves as a testament to the possibilities that await those who dare to take risks and explore their true potential.
The Birth of Maniere De Voir

Reece Wabara, a former professional footballer, has made waves in the fashion industry with his successful clothing brand, Maniere De Voir. Born and raised in Bromsgrove, Worcestershire, Wabara had a passion for fashion and a vision for creating his own brand.
In 2013, he decided to take a leap of faith and started Maniere De Voir as a side project, investing £15,000 into the brand. Inspired by his friend Lewis Morgan, co-founder of Gymshark, Wabara saw the potential to create a fashion empire of his own.
The Inspiration behind the Brand
Wabara's unique sense of style and his desire to dress differently led him to explore the world of fashion. With the guidance of his friend, he launched Maniere De Voir, which translates to "way of seeing" in French. The brand aimed to offer contemporary, trend-led fashion with an extra Maniere De Voir touch at an attainable price. Wabara's vision was to provide customers with high-quality designs and well-sourced materials that set his brand apart.
Early Challenges and Successes
Like any new venture, Maniere De Voir faced its fair share of challenges. In the beginning, turnover was slow, but Wabara persisted and sought new opportunities. Recognizing that the sports luxe market was predominantly male-focused, he introduced a women's collection to cater to a wider audience. This decision proved to be a success, as women embraced the brand's unique and experimental designs.
Over the years, Maniere De Voir experienced tremendous growth and success. From a modest turnover of £1 million in its first year, the brand now boasts a staggering £34.7 million in annual revenue. Its popularity has soared, with sports stars, celebrities, and fashion bloggers endorsing and wearing the brand. Maniere De Voir has become a go-to brand for those seeking contemporary, high-quality fashion at an affordable price.
Reece Wabara's journey from the football field to fashion mogul is a testament to his entrepreneurial spirit and determination. With his unique vision and ability to tap into current trends, Wabara has built Maniere De Voir into a $150 million empire. With the brand expanding and developing, it is set to make its mark as a prominent player in the fashion industry.
Reece Wabara's success story serves as an inspiration to aspiring entrepreneurs, showing that with passion, perseverance, and a willingness to take risks, anything is possible. Maniere De Voir stands as a shining example of how hard work and a keen eye for fashion can lead to extraordinary achievements.
Building a Multi-Million Dollar Empire

Reece Wabara, a former professional footballer, has achieved incredible success as the CEO of Maniere De Voir, a fashion brand that has become a multi-million-pound empire. Wabara's journey from the football field to the fashion industry is nothing short of extraordinary.
After his football career, Wabara decided to pursue his passion for fashion and founded Maniere De Voir in 2014. The brand quickly gained attention, thanks in part to Wabara's connections with celebrity influencers like Anthony Joshua and Raheem Sterling. This gave the brand the exposure it needed to thrive in the competitive fashion industry.
Key Factors in Maniere De Voir's Success
There are several key factors that have contributed to Maniere De Voir's remarkable success. One of these factors is the brand's commitment to innovation and high-quality design. Reece Wabara's vision for the brand was to create a multi-gender fashion line that combines sports luxe with style, and he has certainly achieved that goal. The brand's sleek designs, made with the best modern materials, have caught the attention of fashion-forward consumers.
Another factor in the brand's success is its marketing strategy. Maniere De Voir adopted a direct-to-consumer model, selling their products exclusively through their online retail shop. By using this route, the company may direct all promotional efforts and ensures that the focus remains on the quality of its products. Brand recognition and revenues have benefited greatly from their smart use of influencer marketing and social media.
Expansion of the Brand
Maniere De Voir's success has opened up exciting opportunities for expansion. While currently only available for purchase through their online store, the brand has plans to open a physical store in Manchester. This move will provide customers with an immersive shopping experience and further solidify Maniere De Voir's presence in the fashion industry.
Furthermore, Maniere De Voir has become a popular choice during the Black Friday sales season, offering customers the chance to purchase their high-quality clothing at discounted prices. The brand's commitment to affordability without compromising on style and design has allowed them to capture a large market share and establish themselves as a leader in the fast-fashion and streetwear segments.
Reece Wabara's journey from the football field to fashion mogul is a testimony to his determination, creativity, and entrepreneurial spirit. Through his leadership, Maniere De Voir has become a multi-million-pound empire recognized for its innovative designs, high-quality materials, and successful direct-to-consumer strategy. As the brand continues to expand, it is clear that Reece Wabara's vision and commitment to excellence will propel Maniere De Voir to even greater heights in the fashion industry.
The Journey to $150 Million

Reece Wabara's journey from the football field to becoming a fashion mogul is nothing short of extraordinary. Once a promising right-back for Manchester City and England Under 20 national team, Wabara decided to set up his own clothing line, Maniere De Voir, in 2013. With an initial investment of £15,000 and the guidance of his friend Lewis Morgan, co-founder of Gym Shark, Wabara embarked on a new career path that would prove to be immensely successful.
Over the years, Maniere De Voir has experienced exponential growth, with a staggering turnover of £34.7 million per year. The brand has become a powerhouse in the fashion industry, gaining recognition for its sleek urban and sports luxe styles.
Business Strategies and Innovations
Wabara's business strategies have played a vital role in the rapid expansion of Maniere De Voir. One of the key lessons he learned from his football career was the importance of having a strong product. Wabara understood that there is more to a successful product than its aesthetics and that it must provide practical benefits for consumers as well.
To differentiate Maniere De Voir from its competitors, Wabara utilized videos showcasing the clothes. This allowed potential customers to envision themselves wearing the brand's garments, building trust and resulting in better conversions. Additionally, Wabara understood the value of pricing and leveraged price increases as the brand gained traction and demand grew.
Collaborations and Partnerships
Collaborations and partnerships have also contributed to the success of Maniere De Voir. The brand has dressed sports stars, including footballers and musicians like Raheem Sterling and members of Little Mix. These collaborations have helped increase brand visibility and credibility.
Maniere De Voir has also expanded its customer base by introducing womenswear to its collection. Wabara recognized that the sports luxe market was predominantly male-dominated and saw an opportunity to tap into the female market. This decision proved to be fruitful as women tend to be more experimental in their fashion choices and shop more frequently.
In addition to collaborations, Wabara's brand has garnered a strong following on social media, with over 300,000 Instagram followers. Maniere De Voir has been able to reach out to its demographic and develop a devoted following because of its robust online existence.
Reece Wabara's journey from footballer to fashion mogul is a testament to his determination, business savvy, and passion for fashion. Through strategic business strategies, innovative marketing techniques, and collaborations, he has transformed Maniere De Voir into a multi-million-pound empire. With his sights set on opening a flagship store on London's iconic Oxford Street, Wabara is ready to conquer the high street fashion scene.
Reece Wabara's Approach to High Performance

Mindset and Motivation
Reece Wabara, the former England U20 international and Manchester City footballer, has made a remarkable transition from the field to fashion mogul with his clothing line, Maniere De Voir. What sets Wabara apart is not just his natural talent or business acumen but his unwavering mindset and motivation to succeed.
Throughout his football career, Wabara always had a sense that he could achieve much more. He kept asking himself where he could maximize his potential to be great. It was during a conversation with his school pal Lewis Morgan, co-founder of the well-known leisure wear brand Gym Shark, that Wabara received the advice that would change his life. Morgan suggested he should do something in fashion, as Wabara always had a unique way of dressing. The seed was planted, and Wabara's journey as a fashion entrepreneur began.
Wabara's mindset and motivation were key drivers in his decision to launch Maniere De Voir in 2013. He knew that his football career at Manchester City was coming to an end, and his father had always emphasized the importance of having a second option to ensure relevance and financial stability. With a £15,000 investment, Wabara started his online clothing store, initially focusing on tracksuits, t-shirts, and hoodies. He used his connections with footballers to showcase his products, and the brand quickly gained momentum.
Lessons from Football Applied to Business
Wabara's experience as a footballer provided him with valuable lessons that he applied to his business. One of these lessons was the importance of focus. As Wabara realized that the numbers and politics in football were starting to eat away at him, he made a choice to shift his focus entirely to Maniere De Voir. He hung up his boots in 2017 and dedicated himself to growing his fashion empire.
Another lesson Wabara learned from football is the need for constant improvement. In the same way that he constantly honed his skills as a footballer, he strives for innovation and excellence in his clothing line. Maniere De Voir aims for innovative design with affordable prices, which has captured attention in the retail market. Wabara understands that to stay relevant and successful, he must always strive for improvement and stay ahead of the competition.
Reece Wabara's extraordinary journey from the field to fashion mogul is a testament to his unwavering mindset, motivation, and the valuable lessons he learned from his football career. Today, Maniere De Voir is a $150 million empire with a dedicated following and a flagship store opening on London's Oxford Street. Wabara's success story serves as an inspiration, reminding us that with the right mindset and dedication, dreams can become a reality.
Impact and Influence

Reece Wabara, a former professional footballer, has carved an extraordinary path from the field to become a fashion mogul. In 2014, while still playing for various clubs, including Manchester City, Wabara founded the sports luxe brand Maniere De Voir. His initial investment of £15,000 quickly grew into a multi-million-pound empire.
Wabara's decision to venture into the fashion industry was influenced by a conversation with his father, who emphasized the importance of having a second option for financial stability. Recognizing his unique sense of style and the potential for success, Wabara took the leap and launched Maniere De Voir in late 2013. The brand's first collection featured tracksuits, t-shirts, and hoodies, which gained popularity among footballers and fashion enthusiasts alike.
Celebrity Endorsements and Recognition
Over the years, Maniere De Voir has gained significant recognition and earned celebrity endorsements. The brand has clothed sports stars, including Raheem Sterling, and even caught the attention of Little Mix singer Jesy Nelson. The success of the brand is evident in its annual turnover, which has reached an impressive £35 million.
As a testament to his accomplishments, Wabara was featured on the Sunday Times Young Rich List with a personal fortune of £26 million. His business acumen and eye for fashion have allowed him to build an empire that rivals some of the biggest names in the industry.
Contributions to the Fashion Industry
Maniere De Voir's impact goes beyond its financial success. The brand has contributed to the fashion industry by introducing women's wear to the male-dominated sports-luxe market. Wabara recognized the desire for more experimental and diverse options among female consumers and successfully tapped into this market. This move further propelled the brand's growth and allowed it to cater to a broader audience.
In a world where footballers are predominantly associated with their on-field achievements, Wabara stands out as a visionary who successfully transitioned from the football pitch to the fashion runway. His story inspires aspiring entrepreneurs and athletes, showcasing the power of determination and resilience.
As Maniere De Voir continues to thrive, Wabara's story shows that sometimes the best opportunities present themselves when you least expect them and that one's passion can lead to unimaginable accomplishments.
Future Plans and Growth Opportunities

Reece Wabara's journey from a professional footballer to a fashion mogul has been nothing short of extraordinary. His brand, Maniere De Voir, has seen tremendous success and continues to grow. With a turnover of £35 million in 2023, it's clear that Wabara's vision and hard work have paid off.
Continued Success of Maniere De Voir
Since its launch in 2013, fashionistas all around the globe have been captivated by Maniere De Voir. The brand's sleek urban style and sports luxe designs have resonated with a broad audience. From its initial turnover of £1 million in the first year, the brand has gone on to achieve incredible growth and recognition.
Maniere De Voir has become a favorite among sports stars, including Raheem Sterling and members of the popular girl group Little Mix. The brand's popularity has extended beyond the online space, with the upcoming opening of its flagship store on London's prestigious Oxford Street set to further solidify its presence in the fashion industry.
Reece Wabara's Vision for the Brand
Wabara's business acumen and eye for fashion have been instrumental in the brand's success. His goal is to provide contemporary, trend-led fashion with an added Maniere De Voir touch at an attainable price. The brand's focus on social engagement and customer interaction has also played a critical role in its growth.
Looking ahead, Wabara envisions even more for the brand. He believes in constantly pushing boundaries and elevating the brand's offerings. By sourcing high-quality materials and incorporating attention to detail, Maniere De Voir maintains its contemporary and urban appeal. The brand's use of modern textiles, such as neoprene and mesh, sets it apart from competitors.
As Wabara continues to lead Maniere De Voir's expansion, he remains committed to delivering a top-notch customer experience. He understands the importance of providing customers with a sense of value and high-quality products.
Conclusion
Reece Wabara's journey from the football field to fashion mogul is nothing short of extraordinary. Starting off as a professional footballer, Reece took a huge risk when he decided to follow his interest in fashion and turned it into a multi-million dollar empire with Maniere De Voir. His determination, business acumen, and ability to spot trends in the industry have propelled his brand to great heights.
Reece Wabara's Extraordinary Journey
Reece Wabara's transition from football to fashion was a gradual one. While still playing football, he launched Maniere De Voir as a side project in 2013. Drawing inspiration from his unique sense of style and taking advice from his friend Lewis Morgan, co-founder of Gymshark, Reece ventured into the world of fashion. Over the years, Reece worked tirelessly to grow his brand, constantly analyzing data, researching trends, and building strong relationships with influencers in the industry.
Despite facing initial challenges, Reece's persistence paid off. Maniere De Voir quickly gained popularity thanks to its high-quality products and celebrity endorsements from the likes of Anthony Joshua and Raheem Sterling. Reece's ability to tap into the sports luxe market and introduce womenswear to his brand further contributed to its success. Today, Maniere De Voir is a well-established streetwear clothing brand with a turnover of £34.7 million and a flagship store opening on Oxford Street in London's West End.
Lessons Learned from His Success Story
Reece Wabara's success story holds valuable lessons for aspiring entrepreneurs. The following are some key takeaways from his journey:
- Pursue your passion: Reece's decision to pursue fashion came from a genuine passion and a desire to maximize his potential. If you have a strong passion for something, don't hesitate to pursue it and turn it into a successful business.
- Consistency and perseverance: High performance and success require consistency and perseverance. Reece emphasized the need to maintain effort consistency in spite of obstacles or negative feedback. It takes time and hard work to achieve long-term success.
- Find out who you're selling to and what they want: Reece understood the importance of identifying his target market and tailoring his products to meet their needs. By recognizing the gap in the sports luxe market and introducing womenswear, He was able to reach more people, expanding the market for his product.
- A balance between online and physical retail: While starting as an online-only brand, Reece recognized the value of having a physical retail presence. By opening a flagship store on Oxford Street, he aimed to solidify his brand and weave it into the fabric of the high street's resurgence.
Reece Wabara's journey from the football field to fashion mogul is an inspiring example of passion, hard work, and determination. His story serves that success often comes from pursuing your true passion and staying committed to your goals. With his fashion empire, Reece has proven that you can turn your dreams into a reality with the right mindset and strategic decisions.