Norwegian Tech Startup MotiTech Collaborates with British Cycling and Sport England to Increase UK Care Home Participation in Annual Senior Road Worlds

MotiTech, a Norwegian tech startup, has recently joined forces with British Cycling and Sport England to enhance participation in the UK's annual Road Worlds for Seniors event. This partnership aims to promote physical activity among older people living in care homes, allowing them to reap the many benefits that exercise can bring.

Overview of MotiTech's partnership with British Cycling and Sport England

MotiTech's concept, Motiview, combines immersive videos and specially-adapted physical equipment to engage older people in physical activity. Through this partnership, more care homes across the UK will have access to MotiTech's technology and be able to provide opportunities for their residents to remain active through cycling. The highlight of this collaboration is the Road Worlds for Seniors 2019 cycling event, which will run completely September alongside the UCI Road World Championships in Yorkshire.

During the function, participants will have the chance to cycle through a selection of 1700 locations projected on stationary bikes. This not only increases their activity levels but also allows them to revisit familiar places from their past, triggering fond memories and sparking conversations.

In addition to supporting the event, British Cycling and Sport England will provide funding for developing multi-use facilities and equipment through their Places to Ride capital grants program. This five-year partnership aims to create a lasting heritage from the 2019 Road World Championships by encouraging people of all ages and abilities to engage in physical activity.

Significance of physical activity for older people in care homes

Physical activity is an important role in maintaining both physical and mental well-being among older people. Regular exercise can improve cardiovascular health, muscle power, and balance while decreasing the consequences of falls. It also boosts mental well-being, helping older individuals maintain a sense of purpose and happiness.

By partnering with MotiTech, British Cycling and Sport England are ensuring that more older people in care homes have access to the benefits of physical activity. This collaboration promotes a healthier and active lifestyle and builds a sense of community and friendly competition within care home environments.

MotiTech's partnership with British Cycling and Sport England is set to enhance care home participation in the Road Worlds for Seniors event and provide lasting opportunities for older people to engage in physical activity throughout their lives.

MotiTech's Concept of Motiview

MotiTech, founded in 2013, developed a unique concept called Motiview that combines video and cycling to motivate older people and those with dementia to be physically and socially active. A successful initiative by the Agency for Nursing Homes in Bergen, Norway, inspired the notion. To test the affter-effects of increased physical activity on the behavior and psychological symptoms of dementia, the project monitored various factors such as aggression, sleep, appetite, pain, medication use, anxiety, and depression.

Motiview utilizes an extensive video library that allows users to go on virtual cycling tours using an exercise bike. These videos feature familiar routes, experiences, and music or sound to stimulate memories and create an engaging experience. The primary target audience for Motiview is older adults and individuals with dementia living in care homes or receiving home care services.

Explanation of MotiTech's immersive video cycling concept

Motiview provides an innovative exercise solution that promotes physical activity, mental stimulation, and social connection. By combining cycling with immersive videos, individuals can enjoy a multisensory experience that keeps them engaged and motivated. The concept not only improves mobility, independence, and overall health but also reduces worries and concerns among residents.

Benefits of Motiview for older people and those with dementia

Motiview users have reported numerous benefits from using this concept. They experience increased appetite, better sleep quality, improved mobility leading to fewer falls, better weight management, reduced physical pain, and in some cases, decreased reliance on medications. Furthermore, it has been demonstrated that Motiview improves mental and cognitive capacities such as recollection, self-efficacy, general satisfaction, and overall wellness. The concept also fosters social connectedness among users.

The impact of Motiview goes beyond the individual. It inspires good conversations and boosts inspiration among residents, staff, and relatives. Furthermore, MotiTech organizes an annual cycling championship called "Road Worlds for Seniors," providing an opportunity for participants to be part of a global movement focused on physical activity and memory evocation.

Motiview is a powerful tool that improves the quality of life for older people and individuals with dementia by promoting physical activity, stimulating memories, and fostering social engagement.

Road Worlds for Seniors 2019

Norwegian tech startup MotiTech has partnered with British Cycling and Sport England to enhance participation in the annual Road Worlds for Seniors cycling event. This global activity programme is specifically designed for care homes and care centres to promote physical activity among older people.

Details of the global cycling event for care homes and care centres

The Road Worlds for Seniors event takes place throughout September and runs alongside the UCI Road World Championships in Yorkshire. While exercising, participants ride stationary bikes through a selection of 1700 places using video projections. This unique concept combines exercise with visual stimulation, which has been shown to increase activity levels and trigger memories in older people, including those with dementia. The event not only promotes physical activity but also fosters a feeling of community and friendly competition among participants.

Inclusion of Road Worlds for Seniors alongside the UCI Road World Championships

The relationship with British Cycling and Sport England allows MotiTech to expand its reach and provide more care homes with access to its technology in the UK. The collaboration will also support the development of multi-use facilities and improve equipment through the Places to Ride capital grants programme. The aim is to make a lasting legacy from the 2019 Road World Championships by encouraging more people, especially those who have never cycled before, to engage in physical activity and enjoy its benefits to their physical and mental well-being.

This collaboration between MotiTech, British Cycling, and Sport England highlights the importance of promoting physical activity among older people within care home settings. Combining innovative technology with cycling offers an engaging and enjoyable way for seniors to stay active and connected with their communities.

Support from British Cycling and Sport England

Norwegian tech startup MotiTech has joined forces with British Cycling and Sport England to promote physical activity in UK care homes among older people. The partnership will focus on enhancing participation in the annual Road Worlds for Seniors cycling event, which runs throughout September alongside the UCI Road World Championships in Yorkshire.

Description of the five-year partnership and its goals

MotiTech's concept, Motiview, allows older people to cycle through 1700 locations on stationary bikes via video projections. The combination of exercise and visual stimulation fosters physical and mental well-being, particularly for those with dementia. The partnership aims to encourage older people to compete, have fun, and stay active.

Over the next five years, British Cycling and Sport England will offer support through their Places to Ride capital grants program. This initiative will provide funding for the development of multi-use facilities, as well as equipment and facility improvements. It aims to leave a lasting legacy from the 2019 Road World Championships while also increasing access to cycling activities for persons living in nursing homes.

Role of Places to Ride capital grants in funding facilities and equipment

The Places to Ride capital grants program, funded by the UK government, aims to encourage more people to take up cycling. The program will be delivered over the next three years through a different relationship between British Cycling, Sport-England, and the Department for Digital Culture Media, and Sport. It will fund various cycling facilities, from large-scale venues to cycle trails in parks, BMX tracks, and "learn to ride" areas. This funding will enable MotiTech to provide equipment to more care homes, encouraging as many people as possible to engage in physical activity.

By collaborating with British Cycling and Sport England, MotiTech aims to create a friendly competitive atmosphere among care homes worldwide. This partnership will establish the innovative application of technology to benefit older people, creating a distinct feature of the British sporting calendar.

Impact on Care Homes and Participants

MotiTech, a Norwegian software business, has partnered with British Cycling and Sport England to increase care home participation in the annual Road Worlds for Seniors. The partnership aims to empower older people and those with dementia through increased physical activity and social integration.

Expansion of MotiTech's technology in care homes across the UK

Thanks to the support from British Cycling, Sport England, and funding from the Department for Digital Culture Media & Sport (DCMS), MotiTech can provide its innovative equipment to more care homes across the UK. This initiative will allow a more significant number of older people to access MotiTech's technology, engaging them in physical activity and improving their overall well-being.

Promotion of physical activity and social integration for older people

MotiTech's concept, known as Motiview, combines immersive videos with specialized physical equipment to encourage older people to engage in physical activity. Cycling through a selection of 1700 locations via video projection allows participants to revisit familiar places from their past, sparking conversations and creating a sense of community. This initiative is particularly significant for individuals living with dementia as it helps evoke cherished memories.

The partnership between MotiTech, British Cycling, and Sport England aims to establish a lasting legacy for older people through their involvement in Road Worlds for Seniors. By combining exercise with support from friends, families, and carers, this event promotes friendly competition, fun, and an active lifestyle.

With physical activity known to boost both mental well-being and physical health, this innovative project will provide more opportunities for older people and those with dementia to stay active within the care home setting across England. Thanks to this collaboration, care homes can now play an important role in encouraging physical-activity in residents' daily lives.

Marketing and Communications

Norwegian tech startup MotiTech has recently partnered with British Cycling and Sport England to enhance the participation of UK care homes in the annual Road Worlds for Seniors event. This collaboration will allow older people, including those with dementia, to stay in touch in more physical activity through cycling.

British Cycling's involvement in supporting the Road Worlds for Seniors

British Cycling, together with Sport England, will offer support to MotiTech in delivering physical activity opportunities for older people. They will be funding the development of multi-use facilities, facility improvement, and equipment through their Places to Ride capital grants program. This partnership aims to create a lasting legacy from the 2019 Road World Championships.

Importance of spreading awareness and encouraging participation

By supporting MotiTech's global activity program, British Cycling and Sport England aim to promote physical activity among older people and enhance their overall well-being. The MotiTech concept, known as Motiview, combines immersive videos with specially-adapted physical equipment to engage older individuals in physical exercise. This unique application of technology has the potential to benefit older people globally.

The partnership between MotiTech, British Cycling, and Sport England seeks to make Road Worlds for Seniors an annual event that encourages friendly competition and community engagement. Through this collaboration, they hope to inspire older people to participate, compete, have fun, and get active at the same time.

Spreading awareness about the benefits of physical activity for older individuals is crucial. The involvement of British Cycling and Sport England will help accelerate access to opportunities for people living in care across England to stay physically active on a daily basis.

MotiTech's partnership with British Cycling and Sport England reflects a commitment to promoting physical activity among older adults and improving the quality of their life through cycling. This collaboration will have a lasting impact on the well-being of older individuals and create new communities that foster a love for cycling and physical exercise.

Future Opportunities and Legacy

Norwegian tech startup MotiTech has recently announced its partnership with British Cycling and Sport England, aiming to enhance participation in the annual Road Worlds for Seniors within UK care homes. The collaboration will enable MotiTech to deliver opportunities for older people to stay active through cycling, ultimately benefiting their physical and mental well-being.

Long-term benefits and potential for ongoing partnerships

This partnership between MotiTech, British Cycling, and Sport England is not just a one-off event. It is a five-year commitment that aims to make a lasting impact on the lives of elderly individuals across the country. The project will receive support from British Cycling and Sport England, including funding for multi-use facilities, facility improvement, and equipment development through their Places to Ride capital grants program. This long-term approach ensures that care homes across the UK will have continued access to MotiTech's technology and the opportunity to engage their residents in physical activity.

Creation of a lasting impact on physical and mental well-being

Physical activity is a important role in maintaining good health, especially for older adults. MotiTech's concept, Motiview, combines immersive videos and specially-adapted physical equipment to engage older people in physical activity. By cycling through a choice of 1700 locations on stationary bikes while watching video projections, individuals can not only increase their activity levels, but also revisit familiar places from their past. This is particularly beneficial for those with dementia, as it stimulates fond memories and provokes conversations that bring these memories back to life.

The partnership with MotiTech has the potential to significantly improve the quality of their life for older people living in caretaking homes and care centers throughout the UK. By promoting physical activity and creating a sense of community through friendly competition, this collaboration aims to enhance the overall well-being of elderly individuals and establish an enduring legacy in the field of cycling and care.

Quotes and Testimonials

Norwegian tech startup MotiTech has made a significant stride in enhancing UK care home participation in the annual Road Worlds for Seniors event. The company has teamed up with British Cycling and Sport England to provide more opportunities for older people and those with dementia to engage in physical activity through cycling.

President of Road Worlds for Seniors at MotiTech, Jan Inge Ebbesvik, expressed his excitement about the partnership, stating, "The support means that we can get even more people and care Homes that participate in Road Worlds for Seniors throughout the world generate a sense of friendly competition and camaraderie. We aim to inspire older folks to participate while still having fun and being active. This year's event is designed to develop a one-of-a-kind application of technology to assist older people as a parallel project to current cycling championships and a particular fixture on the British sporting calendar."

British Cycling CEO Julie Harrington also shared her enthusiasm for the collaboration, emphasizing the importance of physical activity for people of all ages. "Everyone must have opportunities to remain physically active throughout their lives," she says, adding the Motiview idea brings people together, building new communities that would not have existed otherwise. We want people to be physically active and feel driven to participate, and we can't wait to see where Motiview leads them throughout the world."

With support from British Cycling and Sport England, MotiTech aims to reach more care homes in the UK, providing equipment and creating opportunities for physical activity that significantly impact physical and mental wellbeing.

This collaboration not only promotes fitness but also fosters a sense of camaraderie among participants as they compete and engage in fun activities together.

Statements from Jan Inge Ebbesvik, President of Road Worlds for Seniors, and Julie Harrington, British Cycling CEO

"We are thrilled to be able to announce our collaboration with British Cycling and Sport England ahead of the Road Worlds for Seniors this year." With your help, we will be able to incorporate even more individuals and care homes in Road Worlds for Seniors throughout the world, creating a sense of friendly rivalry and camaraderie. We aim to inspire older folks to participate while still having fun and being active. This year's event is designed to build a one-of-a-kind application of technology to assist older people as a parallel initiative to current cycling championships and a one-of-a-kind fixture on the British sporting calendar." - Jan Inge Ebbesvik, President of MotiTech's Road Worlds for Seniors

"We are excited to be a part of MotiTech's cycling activity program and the Road Worlds for Seniors." Everyone needs opportunities to be physically active throughout their lives, and the Motiview idea brings people together, generating new communities that would not have existed otherwise. We want people to be physically active and driven to participate, and we can't wait to see what happens see where around the world Motiview takes them." - Julie Harrington, British Cycling CEO

Conclusion

MotiTech, a Norwegian tech startup specializing in motivating older people and those with the illness of dementia to engage in physical activity, has partnered with British Cycling and Sport England. This collaboration aims to enhance the participation of UK care homes in the annual Road Worlds for Seniors event.

Summary of MotiTech's partnership with British Cycling and Sport England

MotiTech's concept, Motiview, combines immersive videos and specially-adapted physical equipment to engage older people in physical activity. Through a video projection that plays while they pedal on stationary bikes, participants can cycle through 1,700 locations, triggering fond memories and stimulating conversations.

With the support of British Cycling and Sport England, MotiTech will be able to provide equipment to an increased number of care homes across the UK. This partnership will encourage more older people to remain physically active and benefit from improved physical and mental well-being.

The Road Worlds for Seniors event, which will take place in Yorkshire alongside the UCI Road World Championships, will focus on physical exercise for older adults. Participants will be rewarded for their after-efforts, with awards given to those who have cycled the furthest and the care teams that have provided the best support.

Anticipation for the enhanced participation of UK care homes in the Road Worlds for Seniors event

The five-year partnership between MotiTech, British Cycling, and Sport England will not only support this year's event but also provide a lasting legacy by funding the development of multi-use facilities and improving equipment. The collaboration aims to create new communities and encourage more people, including those who have never cycled before, to engage in physical activity.

The excitement surrounding this partnership is expected to establish MotiTech's innovative application of technology as an initiative alongside existing cycling competitions. The organizers anticipate friendly competition and community building, while older people enjoy the benefits of exercise, support from friends and family, and the opportunity to create new memories through cycling.