Rising from the Ashes: How Trafficking Survivor Nakia Vestal Turned $400 into a Thriving Success Story!
Case study ·
In the face of unimaginable adversity, there are stories of triumph and resilience that inspire us all. Nakia Vestal's journey from being a victim of human trafficking to being a successful business
In the face of unimaginable adversity, there are stories of triumph and resilience that inspire us all. Nakia Vestal's journey from being a victim of human trafficking to being a successful business owner is one such story. Despite facing immense challenges, Nakia turned her life around and transformed a meager $400 into a thriving lash extensions business.
Nakia Vestal's Journey from Trafficking Survivor to Successful Entrepreneur
Nakia Vestal's life took a tumultuous turn when, at the age of 17, she was abandoned by her mother and left to fend for herself. With limited options, Nakia turned to the dangerous world of sex work to support herself. Her experiences in the industry left her longing for an escape from the lifestyle she was trapped in. Unfortunately, she found herself entangled in a sex trafficking ring, feeling powerless and addicted to her situation.
Nakia's story mirrors that of many other victims of human trafficking, particularly Black women who often face intersecting vulnerabilities due to systemic issues such as racism, misogyny, and classism. These factors perpetuate a narrative that excludes Black survivors from the conversation around trafficking.
However, Nakia's determination to create a better life for herself and her children sparked a transformational journey. She found solace in her faith, which became a guiding light in her darkest moments. Nakia decided to pursue her interest in cosmetics and business by attending cosmetology school. This led her to the world of lash extensions, marking the beginning of her successful career in the beauty industry. Starting as a home-based business, she later expanded her operations to establish her studio and develop her brand of lash products.
The Power of Resilience and Determination
Nakia's success can be attributed to her unwavering resilience and determination. Despite the challenges she faced as a single mother in the sex industry, Nakia refused to give up on her dreams. She sought out resources and support, and one such opportunity came in the form of Verizon's Digital Ready program. Through this program, Nakia gained valuable business knowledge and skills to enhance her entrepreneurship journey. The program's modules and quizzes provided her with essential insights into finances, branding, and other crucial aspects of running a successful business.
With every passing day, Nakia finds pride and joy in her work. She cherishes the freedom of making her own decisions and the support from her loyal clientele. However, her vision extends beyond personal success. Nakia aims to use her business as a platform to uplift and support other survivors of human trafficking. Her goal is to become the "Mary Kay of lashes," providing opportunities and resources for those who lack hope and are still trapped in the streets.
The Early Struggles

Nakia's Difficult Childhood and Homelessness
Life hasn't always been easy for Nakia Vestal. Growing up in Knoxville, Tennessee, she faced a challenging and tumultuous childhood. At the age of 17, Nakia was kicked out of her home by her mother, leaving her with limited options and resources. With nowhere else to turn, she found herself on the streets, desperate to survive.
In her pursuit of financial stability, Nakia turned to sex work, starting with stripping and eventually engaging in other forms of sex work. However, this lifestyle only deepened her sense of desperation and kept her trapped in a dangerous cycle. Nakia found herself ensnared in a sex trafficking ring, feeling "addicted" to the lifestyle that she, as a victim, was forced into.
Nakia's story is sadly not unique. The Congressional Black Caucus reports that Black women make up 40% of the victims of sex trafficking in the United States in 2020. Traffickers specifically target individuals who already face intersecting vulnerabilities such as racism, misogyny, and classism.
Today, Nakia is a successful lash technician, business owner, public speaker, and mentor. Her determination to turn her life around and provide a better future for herself and her children is truly inspiring.
Despite facing numerous hardships, Nakia found hope and purpose through her faith and the support of those around her. Her story serves as a testament to the power of resilience and the possibilities that emerge when one refuses to give up.
Nakia's story proves that with determination, resourcefulness, and support, it's possible to rise from the ashes and build a thriving future. Her inspiring journey should serve as a reminder that no matter the hardships we face, we can overcome them and create a better tomorrow.
This is just the beginning of Nakia's incredible transformation. Stay tuned for the next section of this series, where we delve deeper into her entrepreneurial journey and the lessons she has learned along the way.
A Turning Point

Imagine being 17, broke, and alone, with no support system to turn to. This was the reality for Nakia Vestal when her mother kicked her out. Faced with limited options, she turned to stripping to make ends meet, which eventually led her into the world of sex work. It was a dark and challenging time in her life, one that left her yearning for a way out.
Nakia's story is, unfortunately, not unique. According to the Congressional Black Caucus's 2020 report on human trafficking, 40% of sex trafficking victims are identified as Black women, indicating the disproportionate impact on this community. Traffickers often prey on individuals who face intersecting vulnerabilities such as racism, misogyny, and classism. Yet, for a long time, society's perception of the "perfect victim" excluded Black survivors.
Finding Hope and Purpose
Fortunately, Nakia's determination to shift her life in a different direction led to incredible changes. She found solace and hope in her faith, which provided the light she needed to overcome her darkest moments. In 2013, Nakia enrolled in cosmetology school and obtained her license, hoping for a fresh start in a new career.
It was during this time that Nakia discovered the world of lash extensions, a transformative beauty trend that was gaining popularity. Recognizing the potential in this field, Nakia decided to explore entrepreneurship and started her own lash extensions business. The transition wasn't easy, but with a strong will and the support of her community, Nakia began her journey toward success.
Discovering the Beauty Industry and Lash Extensions
With limited financial resources, Nakia started her lash extensions business from scratch with just a lash bed and a dream. She didn't let her circumstances hold her back. Instead, she sought out assistance and found helpful resources, such as Verizon's Digital Ready program. This program equipped her with invaluable business knowledge, including finances and branding, giving her the tools she needed to thrive.
Nakia also capitalized on the power of social media, utilizing platforms like Facebook, Instagram, and TikTok as free marketing tools. By sharing step-by-step tutorials and videos, she was able to target her desired audience and establish her brand. Social media became an essential platform for Nakia's small business, allowing her to promote her products and connect with clients.
Entrepreneurship and Success

In the face of adversity, some individuals find the strength and determination to rise above their circumstances and build a successful future. One such inspiring story is that of Nakia Vestal, a survivor of human trafficking who turned her life around and became a thriving business owner. With sheer determination and the support of her community, Nakia transformed her life and built a successful career in the beauty industry.
Starting a Home-Based Lash Studio
At the age of 17, Nakia found herself alone and homeless after her mother kicked her out. Desperate to survive, she turned to stripping and engaging in other forms of sex work. However, Nakia knew that this lifestyle was not what she wanted for herself. Determined to break free from the cycle, she sought a way out.
In 2013, Nakia enrolled in Cosmetology school and obtained her license. She soon discovered a passion for lash extensions and secured a job with a lash company. Nakia started her journey as a lash artist, providing services to clients and building her skills. She started her business as a home-based lash studio, utilizing the resources she had at the time.
Building a Brand and Expanding Business
As Nakia continued to grow her skills as a lash artist, she also focused on building her brand. She set herself apart from the competition through strategic marketing and exceptional service. Nakia's determination to succeed coupled with her commitment to excellence, allowed her to attract a loyal customer base.
Today, Nakia's lash studio has grown beyond a home-based business. She now has her studio and brand of lash products, with plans of expanding further. Nakia's ambition goes beyond her success. She aims to give back and support other individuals, especially victims and survivors of human trafficking. She envisions becoming the "Mary Kay of lashes" and providing support and opportunities for others who have experienced similar hardships.
Nakia's story is a testament to the power of resilience and determination. She proves that with the right mindset and support, it is possible to overcome seemingly insurmountable challenges and create a thriving business. Her journey serves as an inspiration to others, showing that anyone, regardless of their background, can achieve success through entrepreneurship.
How Verizon's Program Supported Nakia's Business Growth
Verizon's Digital Ready Program played a pivotal role in Nakia's journey toward building a thriving lash extensions business. Through this program, she gained valuable business knowledge and skills that paved the way for her success. As a survivor of human trafficking, Nakia faced numerous challenges, but with the support of Verizon, she was able to overcome them and take her business to new heights.
The Digital Ready Program offered Nakia access to various modules and quizzes, allowing her to learn essential aspects of entrepreneurship such as finances and branding. Despite not having a traditional college education, Nakia's commitment to growth and self-improvement led her to seize this learning opportunity. The program served as a lifesaver for her lash business, equipping her with the necessary tools and knowledge to navigate the digital economy.
As Nakia envisions the future of her business, she aims to help other women and girls/boys who have been victims of human trafficking, providing them with hope and opportunities for a brighter future. Her ultimate goal is to see her DollMaker Lash products on the shelves of major department stores, expanding her reach and making a difference in the lives of others.
Nakia's journey exemplifies the power of community, resilience, and the belief that anything is possible with determination and unwavering faith.
Overcoming Challenges

In a remarkable journey of resilience and determination, Nakia Vestal, a survivor of human trafficking, has transformed her life from the depths of despair to becoming a successful entrepreneur. With unwavering faith and a strong will to create a better future, Nakia overcame immense challenges to build her own lash extensions business, turning an initial investment of just $400 into a thriving success story.
Nakia's path to entrepreneurship was not an easy one. Kicked out by her mother at the age of 17, she found herself on the streets, resorting to sex work as a means of survival. However, Nakia's spirit remained unbroken, and she knew she wanted more for herself and her children. It was during this dark period in her life that she found solace and hope in her faith, which proved to be the light that guided her toward a different path.
After obtaining her cosmetology license, Nakia discovered a newfound passion for lashing and decided to pursue it as a career. Starting as a home-based business, she honed her skills and gained experience in the field, eventually opening her own studio and developing her line of lash products. Nakia's dedication to her craft and her clients propelled her to success, and she has been proudly serving her customers for over six and a half years.
Finding Support and Resources in the Community
Nakia's journey to success was not undertaken alone. She found support and resources within her community that helped her along the way. One significant resource was Verizon's Digital Ready program, which provided her with valuable business knowledge and tools that she hadn't received through traditional education. The program's modules and quizzes equipped Nakia with the necessary skills in finance and branding, empowering her to make informed decisions for her business's growth and sustainability.
Nakia's goal for her business extends beyond personal success. As a survivor of human trafficking, she is determined to make a positive impact on the lives of others who have experienced similar traumas. Nakia aspires to become the "Mary Kay of lashes," with a vision to support fellow trafficking survivors and provide them with opportunities for growth and empowerment.
Nakia's remarkable journey serves as an inspirational testament to the strength of the human spirit and the potential for transformation, even in the face of adversity. Her story reminds us of the importance of perseverance, faith, and the impact that community support and resources can have on an individual's journey to success.
Through her unwavering determination and the opportunities provided by organizations like Verizon, Nakia Vestal has risen from the ashes, turning her struggles into a thriving business that not only supports her family but also aims to empower and uplift others.
Nakia Vestal's Inspiring Journey of Transformation
Nakia Vestal's story is a testament to the resilience and strength of the human spirit. Despite facing unimaginable challenges, she was able to rise above her circumstances and create a successful business that not only supports herself and her family but also gives back to her community.
Nakia's success can be attributed to various factors. First, she recognized the importance of seeking help and utilizing available resources. She won a small business grant with Verizon through LISC, which propelled her business to new heights. Additionally, she took advantage of free marketing tools like social media platforms to promote her business and engage with her target audience.
Nakia's story also emphasizes the importance of education and continuous learning. Through Verizon's Digital Ready program, she gained valuable business knowledge that has been instrumental in the growth and success of her lash business. With this newfound knowledge, she has been able to make informed decisions about finances, branding, and expanding her business.
Nakia Vestal's inspiring journey from trafficking survivor to successful business owner is a reminder of the power of resilience and the ability to rise above adversity. Her story serves as an inspiration to other survivors and entrepreneurial individuals who may be struggling to find their path. With hard work, determination, support, and access to resources, anyone can turn their dreams into reality, just like Nakia did.
Details
- Category
- Beauty and Wellness
- Business Type
- Fashion and lifestyle