Young Entrepreneur's Fashion Empire: 26-Year-Old College Dropout's Clothing Brand Earns $27,000 Monthly!
BR
BrownMill

Young Entrepreneur's Fashion Empire: 26-Year-Old College Dropout's Clothing Brand Earns $27,000 Monthly!

Case study ·

Taha Shimou and Kwaku Agyemang, he came up with the idea for BrownMill, a streetwear brand that would capture the attention of NBA players and fashion enthusiasts alike.

Founder Justis Pitt-Goodson
Founded 2017
Country USA
Team size $327,000

In the world of fashion, success stories can come from the most unexpected places. Justis Pitt-Goodson, a 26-year-old college dropout, has built a thriving clothing brand called BrownMill that brings in an impressive $27,000 per month in revenue. His journey is a testament to the power of determination, creativity, and entrepreneurial spirit.

The success story of Justis Pitt-Goodson and Brownmill

Justis Pitt-Goodson's entrepreneurial journey began in middle school when he started designing and selling bow ties to his peers. As he grew older, his passion for fashion continued to blossom. Along with his two friends, Taha Shimou and Kwaku Agyemang, he came up with the idea for BrownMill, a streetwear brand that would capture the attention of NBA players and fashion enthusiasts alike.

Despite facing obstacles along the way, Pitt-Goodson's hard work and dedication paid off. BrownMill quickly gained popularity, attracting NBA stars like Dwayne Wade, Carmelo Anthony, and Andre Iguodala as loyal customers. This exposure helped propel the brand to new heights and solidify its reputation in the streetwear industry.

How a college dropout built a fashion empire

Pitt-Goodson's decision to drop out of college after two years was a pivotal moment in his journey. He knew that his true passion lay in building and growing his clothing line, and he believed that investing his time and energy into BrownMill would yield greater rewards than pursuing a traditional degree.

With determination and resourcefulness, Pitt-Goodson ran BrownMill from his family's home in New Jersey while juggling unexpected caregiving responsibilities. He and his partners diligently promoted their online store at local pop-up events, generating buzz and attracting a loyal customer base. The successful crowdfunding campaigns and outdoor pop-ups helped them raise money to open a brick-and-mortar storefront in 2021.

 

 

 

Here's a table highlighting the key details of BrownMill:

Brand

BrownMill

Founder

Justis Pitt-Goodson

Revenue

$27,000 per month

Specialization

Streetwear

Target Audience

NBA players, fashion enthusiasts

Notable Features

Think Bigger mantra, upcycled patchwork clothing

Future Goals

Expansion to traditional retail stores, opening more storefronts in growing Black communities

Future Goals Expansion to traditional retail stores, opening more storefronts in growing Black communities  

  Pitt-Goodson's commitment to sustainability and community engagement sets BrownMill apart from other brands. The company sponsors community basketball games and supports an urban garden in Newark, aiming to be a positive force in the local neighborhood.

Justis Pitt-Goodson's incredible success with BrownMill showcases the possibilities that can arise when passion and entrepreneurship align. Despite dropping out of college, Pitt-Goodson's dedication to his craft and business acumen have helped him build a fashion empire that continues to flourish. He serves as an inspiration to entrepreneurs, proving that success can be achieved with determination, hard work, and a strong vision.

Early Beginnings

Justice Pitt-Goodson, a 26-year-old college dropout, has built a successful streetwear brand called Brownmill. What started as selling his own handmade bow ties to his middle school peers has now turned into a thriving business that attracts NBA players as customers. According to CNBC Make It, Brownmill brought in $327,000 in revenue last year and continues to grow.

Pitt Goodson's passion for design and entrepreneurship

From an early age, Pitt-Goodson showed a natural inclination towards entrepreneurship. Inspired by his father, who was also an entrepreneur, Pitt-Goodson had a desire to create his own business. With a strong work ethic and determination, he pursued his dream of designing clothes and dropped out of college after two years.

Serving as the co-founder, creative director, and CEO of Brownmill, Pitt-Goodson has taken the streetwear brand to new heights. The brand's mantra, "Think Bigger," and its upcycled patchwork fabric have gained recognition, attracting NBA stars like Dwayne Wade, Carmelo Anthony, and Andre Iguodala.

Selling bow ties in middle school

Pitt-Goodson's journey in fashion began in middle school when he started designing and selling bow ties. With the support of his tutor, who let him borrow a sewing machine, he honed his skills and developed a passion for design. With the help of his high school friends Taiha Shimou and Kwaku Agyemang, Pitt-Goodson began conceptualizing the idea of a streetwear brand.

Using crowdfunding, pop-up events, and a subscription model, Pitt-Goodson and his partners worked tirelessly to grow Brownmill. They raised funds to open a storefront in Newark, New Jersey, which has become a popular shopping destination.

The success of Brownmill can also be attributed to Pitt-Goodson's dedication to quality and sustainability. The brand focuses on using upcycled materials and creating a unique shopping experience for customers.

Overall, Pitt-Goodson's story is an inspiring example of a young entrepreneur who followed his passion and turned it into a successful fashion empire. With the right combination of hard work, creativity, and business savvy, he has achieved remarkable success at a young age.

The Birth of Brownmill

The idea for a streetwear brand

Justis Pitt-Goodson, a 26-year-old college dropout, has made a name for himself in the fashion industry with his streetwear brand, Brownmill. But his journey to success started with a humble beginning. Before Brownmill took off, Pitt-Goodson designed, sewed, and sold his own bow ties to his middle school peers. This early entrepreneurial experience laid the foundation for his future in the fashion world.

During high school, Pitt-Goodson and two friends came up with the idea for a streetwear brand. They saw the potential in creating clothing that reflected their personal style and resonated with their peers. Inspired by this vision, Pitt-Goodson decided to pursue his business full-time and dropped out of college after two years.

Dropping out of college to pursue the business full-time

With a clear vision in mind, Pitt-Goodson made the bold decision to devote all his time and energy to growing Brownmill. Although dropping out of college was a significant risk, he believed that his passion and determination would lead him to success.

Initially, Brownmill faced challenges and setbacks. Pitt-Goodson unexpectedly had to move to support his family, putting his dreams on hold. However, he persevered and continued to run the brand from his family home in Piscataway, New Jersey.

Through hard work and dedication, Pitt-Goodson and his partners grew Brownmill's brand presence by promoting their online store and participating in local pop-up events. The brand soon caught the attention of NBA players, who became loyal customers. Brownmill's unique aesthetic, "Think Bigger" mantra, and upcycled patchwork fabric resonated with the market and gained popularity on social media platforms.

Despite facing obstacles along the way, Pitt-Goodson's Brownmill has seen tremendous growth. In 2020, the company brought in $327,000 in revenue and continued attracting attention from customers and industry professionals.

Brownmill supports a Newark community garden and basketball tournaments as part of its commitment to sustainability and civic participation. As Pitt-Goodson looks to the future, he plans to open more storefronts in growing black communities and expand the brand's retail presence.

Justis Pitt-Goodson's journey as a young entrepreneur and the success of Brownmill serve as an inspiration to aspiring business owners. His success is evidence that anybody can realize their business goals by following their passion, staying the course, and taking calculated risks.

Opening a Brick-and-Mortar Store

Justis Pitt-Goodson, the co-founder, creative director, and CEO of BrownMill, a streetwear brand, is a prime example of a young entrepreneur who has achieved remarkable success. Despite dropping out of college, Pitt-Goodson's brand now brings in an impressive $27,000 in monthly revenue. Let's take a closer look at how he transformed his side hustle into a thriving fashion empire.

Pitt-Goodson initially started his entrepreneurial journey by designing and selling his own bow ties to his middle school peers. Recognizing his passion for fashion, he and two friends developed the concept for their streetwear brand during high school. Consequently, Pitt-Goodson made the bold decision to drop out of college after two years to pursue his business full-time. Today, BrownMill is based in Newark, New Jersey, and has gained acclaim both nationally and among NBA players.

Choosing the Newark location and its shopping culture

One of the factors contributing to the success of BrownMill is its carefully chosen brick-and-mortar store location in Newark. Pitt-Goodson first discovered the distinct shopping culture in Newark while working at a nearby sneaker store during his college years. This eye-opening experience prompted him to establish BrownMill in Newark to cater to the shopping preferences of the city's residents, particularly the strong demand for footwear among Black consumers.

Newark is also an attractive destination for film sets, drawing stylists searching for unique clothing pieces. This exposure has led to notable celebrity endorsements, with well-known NBA stars such as Dwayne Wade, Carmelo Anthony, and Andre Iguodala donning BrownMill's apparel. Through these endorsements, the brand has gained significant visibility and credibility, propelling its growth and recognition.

The impact of celebrity endorsements from NBA players

The endorsements from high-profile NBA players have played a crucial role in elevating BrownMill's status in the streetwear industry. The brand's "Think Bigger" mantra and its innovative upcycled patchwork clothing have garnered attention on Instagram and in major cities.

It is important to note that BrownMill's journey to success was not instantaneous. Initially, the company faced challenges, and Pitt-Goodson had to pivot his plans to support his family. By 2020, the company was still generating less than six figures annually. However, Pitt-Goodson and his partners persevered, employing strategies such as promoting the online store at local pop-up events.

To further boost growth, they successfully raised funds through crowdsourcing and subscription packages while also adjusting to the limitations given by the Covid-19 epidemic. Additionally, the co-founders implemented a subscription model, offering bundled clothing options at different price points to cater to their returning customers.

Through hard work, determination, and resilience, Pitt-Goodson transformed BrownMill from a small venture into a household name in the fashion industry. His story inspires young entrepreneurs who dare to pursue their dreams and venture into the world of business.

Overall, the success of BrownMill highlights the power of strategic location selection, the influence of celebrity endorsements, and the effectiveness of adapting to market demands. Pitt-Goodson's story proves that with dedication and a strong vision, even college dropouts can build thriving fashion empires.

Pitt Goodson's Commitment to Success

Justis Pitt-Goodson, the co-founder, creative director, and CEO of BrownMill Company, has built a successful fashion empire through determination, hard work, and a passion for entrepreneurship.

Despite dropping out of college, Pitt-Goodson's clothing brand earns an impressive $27,000 every month, attracting customers that include NBA players and gaining recognition on social media platforms like Instagram. Let's take a closer look at how Pitt-Goodson achieved this level of success.

Over-preparation and dedication to the business

From a young age, Pitt-Goodson showed a natural inclination for entrepreneurship, selling various items like candy, sneakers, and clothes. This early exposure to business laid the foundation for his future success. In middle school, Pitt-Goodson started by designing and selling his own bow ties to his peers, showcasing his creativity and passion for fashion.

In high school, Pitt-Goodson teamed up with two friends and developed the idea for their streetwear brand, BrownMill. Even as he pursued a business management degree at Rutgers University-Newark, he interned with stylists and fashion brands in New York City, gaining valuable industry experience.

After two years of college, Pitt-Goodson made the bold decision to drop out and focus on growing his clothing line. This dedication allowed him to fully commit his time and energy to his passion. However, he faced unexpected challenges when his mother was diagnosed with cancer, and his girlfriend became pregnant. Nonetheless, Pitt-Goodson persevered and ran BrownMill from his family's home in Piscataway, New Jersey.

To expand the brand's reach, Pitt-Goodson and his partners promoted BrownMill through local pop-up events, leveraging online promotion and word-of-mouth. They also implemented a subscription model, offering tiers of bundled clothing to generate income and scale the business. By thoroughly analyzing its target audience, BrownMill successfully capitalized on returning customers' shopping habits.

Reaching $1 million in sales and future plans for expansion

Through their dedication and strategic business decisions, BrownMill saw significant growth. In 2020, the company generated $86,000 in revenue, enabling them to open a storefront in Newark, New Jersey, in June 2021. The city is known for its unique retail culture, which made it a natural choice for the shoot. Celebrities like Dwyane Wade and Gabrielle Union have even shown support for the brand.

Looking ahead, Pitt-Goodson has ambitious plans for BrownMill. He aims to achieve $1 million in sales this year and hopes to reach $2 million in annual revenue by 2023. Additionally, he plans to open two more storefronts in growing Black communities, such as Atlanta, Los Angeles, or even Accra, Ghana, over the next five years. Despite these aspirations, Pitt-Goodson emphasizes the importance of maintaining quality control and the brand's unique appeal as they expand.

Pitt-Goodson's commitment to success, meticulous preparation, and dedication to his craft has been fundamental to the growth of BrownMill. Through his example, he aims to inspire other young entrepreneurs in his community and show them what is possible through hard work and determination.

Sustainability and Community Involvement

Brownmill's focus on sustainable practices

Justis Pitt-Goodson, the co-founder of BrownMill, has built his streetwear brand with a strong emphasis on sustainability. The company strives to create clothing that is both fashionable and environmentally friendly. BrownMill uses sustainable materials such as organic cotton, recycled fabrics, and eco-friendly dyes in its production process. By prioritizing sustainability, the brand aims to reduce its impact on the environment and promote ethical practices within the fashion industry.

In addition to using sustainable materials, BrownMill also implements responsible manufacturing practices. The company works with production partners that adhere to fair trade standards and prioritize safe working conditions for their employees. Pitt-Goodson believes in creating a transparent and ethical supply chain, ensuring that all workers involved in the production process are treated fairly.

Supporting the local community through sponsorships

Pitt-Goodson, a young business owner, recognizes the value of giving back to the community that has helped his company thrive. BrownMill actively engages in community sponsorships, partnering with local organizations and events to support causes that align with its values.

Through these sponsorships, BrownMill aims to not only contribute financially but also raise awareness about important social issues. The brand believes in using its platform to spark conversations and empower individuals to create positive change in their communities.

The involvement of NBA players in wearing BrownMill designs has also provided a platform for the brand to advocate for social justice and equality. Pitt-Goodson has made it a priority to amplify voices that are often marginalized, working with athletes to promote inclusivity and representation in the fashion industry.

Overall, BrownMill's commitment to sustainability and community involvement sets it apart from other streetwear brands. By prioritizing responsible practices and supporting local initiatives, Pitt-Goodson is not only building a successful fashion empire but also making a positive impact on the world around him.

Conclusion

Justis Pitt-Goodson's success story is a testament to the power of perseverance and passion. As a college dropout, he followed his entrepreneurial instincts and turned his side hustle into a thriving business. His streetwear brand, BrownMill, has gained recognition from NBA players and continues to bring in impressive revenue.

Pitt-Goodson's journey is an inspiration to young entrepreneurs who may be hesitant to pursue their dreams. His story highlights the importance of taking risks, trusting your instincts, and staying dedicated to your vision. He persisted in pursuit of his goal of establishing a profitable clothing line despite many obstacles.

Inspiring the next generation of entrepreneurs

One of the most inspiring aspects of Pitt-Goodson's story is his willingness to share his success with others. Through his company, BrownMill, he aims to provide opportunities for other aspiring designers and brands that have been marginalized. By creating a platform that connects global retailers with brands from emerging markets, He is working to make the fashion business more welcoming to people of all backgrounds.

Pitt-Goodson's success also serves as a reminder that age and educational background should not limit one's potential for success. As a college dropout, he defied conventional wisdom and followed his passion, proving that determination and hard work can lead to remarkable achievements.

Lessons learned from Justis Pitt Goodson's journey

There are several valuable lessons to be learned from Justis Pitt-Goodson's journey. First and foremost, it is important to identify your passion and pursue it wholeheartedly. Pitt-Goodson's love for fashion and entrepreneurship drove him to take risks and overcome obstacles.

Additionally, his story emphasizes the importance of building a supportive network. Pitt-Goodson's partnerships and collaborations have played a crucial role in the growth of BrownMill. The advice and encouragement of others who share your interests and goals may be invaluable.

Lastly, Pitt-Goodson's commitment to social and environmental sustainability is a noteworthy aspect of his journey. By prioritizing sustainability and giving back to his community, he is not only making a positive impact but also attracting socially conscious customers.

In conclusion, Pitt-Goodson's life exemplifies the transformative potential of dedication, grit, and perseverance. 

His success with BrownMill serves as an inspiration to young entrepreneurs and highlights the potential for growth and success that can arise from following your dreams.

Details

Category
Apparel & Accessories
Business Type
Retail

Links

Website Twitter Instagram Facebook YouTube